Inclusive Recruitment Marketing
Hiring and Retaining Gen Z Talent
Attracting young, diverse talent is crucial for organisational successes. TapIn excels in supporting our partners in recruiting diverse talent across the UK with a versatile approach. With a team predominantly Gen Z, we understand their psyche intimately. Our immersion in social spheres enables tailored recruitment strategies, empathising with diverse candidates to bridge the gap effectively.
We believe in empathising with young diverse audiences, allowing us to bridge the gap effectively between employers and this dynamic demographic. Based on the client needs, we’ll assess with social, digital, offline or a combined approach would be most suited to improve your recruitment efforts and reach those demographics you currently struggle to. We believe everyone deserves an opportunity, and we use that to drive our innovation to ensure we are building a future of fairness, belonging and opportunity for all.
Influencer marketing is the future of advertising.
Gen Z responds to authentic and people-led content and influencers are the perfect combination of these two things.
Whether it is using nano-influencers to reach your niche target audience, or using larger creators to spread your message as far as possible – using influencers is an excellent way to engage with Gen Z.
At TapIn, we have spent considerable time building relationships with a pool of talented influencers, and we have had the pleasure of working with them across dozens of different campaigns.
They have diverse and already-engaged audiences, and through them, we have helped our clients to do everything from promote their brand to advertise available opportunities.
It’s time to step into the future of marketing – and we’re happy to help you do that.
Influencer marketing is the future of advertising.
Gen Z responds to authentic and people-led content and influencers are the perfect combination of these two things.
Whether it is using nano-influencers to reach your niche target audience, or using larger creators to spread your message as far as possible – using influencers is an excellent way to engage with Gen Z.
At TapIn, we have spent considerable time building relationships with a pool of talented influencers, and we have had the pleasure of working with them across dozens of different campaigns.
They have diverse and already-engaged audiences, and through them, we have helped our clients to do everything from promote their brand to advertise available opportunities.
It’s time to step into the future of marketing – and we’re happy to help you do that.
Travis Perkins needed to attract 1000 new diverse hires for the Summer, and we did just that. We maximised direct call-to-action style Ads from macro influencers and produced thumb-stopping creative motion graphic video ads. These both drove high conversion through retargeting those who had watched the videos, and their lookalike audiences with ads to drive sign-ups. We attracted 97% of applicants under the age of 25, 70% identified as black and 33% identified as female.
