UBS
Fostering an engaging relationship between the largest private bank and diverse Gen Z
They wanted to increase their brand engagement with diverse audiences.
UBS are a global firm providing financial services in over 50 countries with more than 68,000 employees across the globe. Their pages had a significant following, but little engagement – and that is where we came in. They specifically wanted to increase their brand engagement with diverse audiences as well as broaden the applicant talent pool for graduate programmes.
To attract a diverse range of applicants, we designed a flexible social media strategy targeting Gen Z graduates and experienced millennials.
We established four content pillars for UBS—people, projects, programs, and progress—to create engaging, value-driven content that highlighted UBS’s core values. Carousels and motion graphics aligned with these pillars, ensuring consistent, impactful posts.
To drive traffic, we posted a sponsored carousel, “Ultimate Guide to UBS,” on The Banking Bible, a financial industry resource for students. This educated followers on UBS’s mission and career opportunities while directing them to @ubscareers.
Additionally, we launched a giveaway competition tied to UBS’s careers page, further boosting engagement. Influencer marketing amplified the reach, increasing awareness and interest in UBS roles.
The campaign had a significant impact, and over the course of its run, the UBS Instagram account gained 1.7k more followers, reaching 27,686 accounts and accumulating 25,478 combined impressions.
