Schroders wanted to build affinity and drive applications from black talent for their graduate, intern and apprentice positions. They also wanted to position themselves as the go-to asset management firm within the graduate space.
We tapped into asset management misconceptions, and original storytelling content told directly by Schroders grads and interns to bring the conversation around asset management to life. across TikTok and Instagram
We used these content arcs to create disruptive educational content addressing
the common misconceptions of the industry and providing value. Each video was natively placed on TikTok and Snapchat through a paid strategy.
We’ve seen strong results and engagement rates across all platforms, becoming one of Schroder’s best-performing attraction campaigns. Highlights include reach into the millions, a deeper understanding of Gen Z’s views on asset management, and their most black talent sign-ups ever to a virtual event.
352K views
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