Amplifying Talent Attraction Through Diverse Media
EDF Energy sought to attract a diverse cohort of students to their graduate and apprenticeship programmes while enhancing brand awareness. They wanted a campaign that would resonate with Gen Z audiences, showcasing their inclusive culture and opportunities for professional growth. The challenge was to create authentic, engaging, and visually dynamic content that stood out in a competitive recruitment landscape.
TapIn Media crafted a dual-pronged strategy leveraging motion graphics and repurposed content to tell EDF’s story. Authentic video ads focused on real employee journeys, company culture, and the wide range of roles available. Using Snapchat and Meta platforms, the campaign targeted interest groups such as students, green living enthusiasts, and STEM audiences. Dynamic motion graphics broke down EDF’s brand identity while creative ad placements maximised reach and engagement. The campaign ensured a cohesive and impactful narrative that aligned with EDF’s values and appealed to their target demographics.
The campaign exceeded expectations, delivering high engagement and surpassing click targets by 8.5%. With over 284,000 impressions and 8,905 clicks, the strategy drove a significant 434% increase in new users on the apprenticeship landing page, enhancing EDF’s brand visibility and attracting diverse talent.