Engaging Apprentices with low cost production
THE ASK
Revitalizing Apprenticeship Appeal
Howdens we’re looking to revitalize their apprenticeship content to engage more with gen Z apprentices they had the pre-existing fleet of video content which was unoriginal not engaging and then speak to Gen Z.
THe Solution
Working with preexisting raw footage our creative team went to work and wrote clips that they had filmed at the end of their apprenticeship graduation to life we had emotion graphics we added voiceover and we reformat of the content to be engaging on social to Gen Z.
The Impact
The content we produced where two times apprenticeship videos which are used as part of their social advertising and they delivered significantly higher results as opposed to the original subset of content delivering a higher return on initial investment for the clientÂ
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