Easy Jet

THE ASK

They wanted to recruit 300 cabin crew members to meet the surging demand for air travel in the post-COVID era.

Easyjet is one of Europe’s leading short-haul airlines, revolutionising European air travel by allowing passengers to book cheap flights. The post-COVID travel era was set to be a challenge, and the clock was ticking Рwe had just one month to produce an high-driving influencer-led campaign that could deliver these results.

THe Solution

In response to the challenge, we devised an ingenious, data-driven influencer strategy that would target diverse audiences on their favourite platforms. Collaborating with influencers, we crafted advice-driven content reminiscent of TikTok-style videos to directly recruit for easyJet. Leveraging travel and lifestyle influencers, our campaign did more than just fill vacancies; it reshaped perceptions about working for a low-cost airline.

The Impact

Our campaign emerged as one of easyJet’s most outstanding attraction campaigns. In the world of recruitment, EasyJet didn’t just fly; they soared to new heights, demonstrating the power of creative influencer-driven strategies in meeting critical hiring needs.

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NEWTON EUROPE

Social Media Management AND Influencer Marketing that resonates with GenZ